Bits: Tech Talk Podcast: Sugary Web Sites

On this week’s Bits: Tech Talk show, Bettina Edelstein speaks with Matt Richtel, a Times technology reporter, about proposed federal guidelines that could affect how food companies promote their products to children online. The children who visit the companies’ Web sites that feature games, quizzes and other entertainment often can’t distinguish the advertising component, Mr. Richtel says.

There’s growing interest in solid-state drives, which don’t have moving parts. J.D. Biersdorfer talks to Kishore Rao, a product line manager at Intel, about the latest developments in these drives, also known as S.S.D.’s. Their storage capacity is increasing; Intel recently introduced a new line of S.S.D.’s with up to 600 gigabytes of storage.

Pedro Rafael Rosado takes a look at the Yeti Pro from Blue Microphones, which the company says is the first USB microphone that combines 24-bit/192-kHz digital recording resolution with an analog output. While the analog output makes the recording studio more flexible, Mr. Rosado says, the $250 microphone’s size limits what you might want to do with it. .

The news roundup includes a post-hack shutdown of Sony Online Entertainment, 10 billion thumbs on Pandora, Seagate’s putting 1 terrabyte of data on a platter, new iMacs, malware for Macs and Webby award winners. Ms. Biersdorfer’s tech tip is about Google’s Recipe View.

To find more information about the show and links to topics that were discussed, go to the Tech Talk page.

You can download the show by subscribing from the New York Times podcast page [ http://www.nytimes.com/ref/multimedia/podcasts.html] or directly from iTunes.

For help finding specific segments of the Bits: TechTalk podcast, use these time codes:

News – 34:15

Matt Richtel – 25:10

Yeti Pro Microphone – 15:04

Intel SSD drives – 10:37

Tip of the Week – 4:46