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2011年6月6日星期一

In Queens, New Mothers and Old Asian Custom

A dozen bassinets lined the walls of the warm, low-lit nursery where two babies slept and a woman tended to a third at a changing table. Blankets in some of the empty bassinets suggested that other newborns would spend the night here as well.


Across the hall, an open door offered a view of a double room, with one woman sitting up in her bed and another lying under a blanket. The women, both new mothers, were there for the Chinese practice of postpartum confinement — called zuo yuezi, or, in Mandarin, sitting the month.


To Western ears, confinement sounds like something out of a Victorian novel, but in some traditional Asian cultures, women still spend the month after a baby’s birth in pampered seclusion. Typically, a woman’s relatives would care for her, but more recently, the practice has been outsourced to postpartum doulas and confinement centers, like the one Ms. Lu operates. In the United States, they cater to middle-class immigrant women separated from their families. Business is steady enough in New York City to support at least four postpartum centers, tucked away in the heavily Asian-immigrant neighborhoods of Flushing and Bayside, Queens.


The centers largely fly below the radar of English-language authorities — they advertise online or in Chinese-language publications. They make up such a niche market that city and state authorities did not know they even existed. Jeffrey Hammond, a spokesman for the state Health Department, said that as long as the centers were not offering medical services, they would not require a license. A spokeswoman for the city Health Department said that it had no information on the centers.


But they made a brief appearance in the news when, in March, officials in San Gabriel, Calif., shut down what they said was a home for women who had come to the United States to give birth so that the children would be American citizens — so-called anchor babies.


It’s unclear whether New York’s confinement centers cater to that market. Generally they practice a “don’t ask, don’t tell” policy regarding their clients’ origins. Both Ms. Lu’s center and the ones run by Annie Gao, another Flushing confinement entrepreneur, give a Beijing phone number on their Web sites. Ms. Gao, when pressed on what kind of clients her center drew — older or younger, local or tourist — said: “I’ve never noticed any tendency. When a woman comes to me, I only see a mother. It’s a mother and a baby, and that’s all that matters.” (She, like the other women interviewed, spoke in Mandarin Chinese.)


There are no hard numbers on how many women might be using the New York centers for so-called maternity tourism. And nationwide, “we really have no way of knowing,” said Jessica Vaughan, director of policy studies for the Center for Immigration Studies, a group that seeks tougher immigration laws. Government agencies and immigration advocacy groups said they did not track such numbers.


In New York, many of the local clients are new immigrants who may be unable to secure visas for their own mothers to come from China. Others feel a center would be able to oversee the process better. Through their own savings and money sent by relatives, the clients come up with the $1,500 to $3,000 cost for a month’s stay. One of the first major postpartum houses to open in New York belongs to Ms. Gao, a mother of three whose bubbly spirit is matched only by her ambition. Ms. Gao, who moved to New York 10 years ago, said she would occasionally offer a spare bedroom to a friend who had just delivered and oversee her confinement. Word of her services spread, and she began taking in women regularly in 2004.


Until last March, she had run the Flushing branch of her service, Angel Baby Care Center, out of her home. In April, Ms. Gao, 40, showed off a three-bedroom unit on an apartment-house floor for mothers and newborns.


“I think of it as relatives coming for an extended visit,” she said. Now, on a typical day, she drops her children off at school, buys groceries for her family and her centers, visits any mothers who are still in the hospital and then shuttles between her two centers, one in Flushing, the other in a house an hour’s drive away in Suffolk County that appears to accommodate about 10 beds.


As with many traditions, there is no formal set of rules for confinement, but the emphasis is on warmth. Women stay inside and avoid cold drafts, because their bones are believed to be weak in the aftermath of the birth, and too much cold air could lead to rheumatism or arthritis. Cold foods, believed to slow the shrinking of the uterus, are forbidden for the entire month, as are foods believed to cool the body’s energy flow, like cabbage and watermelon. The women eat foods tempered with additives like eucommia bark and wolfberry (also known as goji berry), believed to purge the uterus. Soup made of adzuki beans is often served as a dessert because the beans are believed to reduce swelling.


A proper confinement, Ms. Lu said, lasts 45 to 60 days, but centers in the United States generally keep it to 30. The most notorious rule of confinement — a ban on showering and washing hair for the month — is generally considered anachronistic given the availability of clean, hot water.


View the original article here

2011年5月7日星期六

Trying to Game Google on ‘Mother’s Day Flowers’

 

Those words have been typed into search engines by countless Americans in the lead-up to Sunday. What few realize is that an online war over this endearing phrase is being waged by the country’s largest flower sellers, and some of them, apparently, are not fighting fair.


Internet marketing experts say Teleflora, FTD, 1800Flowers.com and ProFlowers are trying to elevate their Web sites in search results with a strategy that violates Google’s guidelines.


The flower companies deny it. But all four have links on Web sites that are riddled with paid links, many of which include phrases like “mothers day flowers,” “mothers day arrangements” and “cheap mothers day flowers.” Anyone who clicks on those backlinks, as they are known, gets sent to the floral retailer who paid for them.


The real goal is to elevate the flower sellers’ sites in the eyes of Google. Or rather, Google’s algorithm, which uses links as a proxy for popularity — the more links attached to a Web site, the higher a site rises in Google searches.


“This is a pretty typical link-buying campaign,” says Byrne Hobart of Digital Due Diligence, a Manhattan Internet consulting firm. “These companies are paying for links to pages on their site that relate to seasonal terms, like ‘Mother’s Day Flowers’ or ‘Mother’s Day Gifts.’ It’s a high-risk strategy, but in some cases it pays off well for the link-buyer in the short term.”


Google wants Web sites to earn links because the sites are relevant; paying for links is against its rules. When caught in link-buying schemes, companies are often penalized by Google, which sends the sites plunging in its search results, sometimes for months.


On Wednesday, The New York Times sent Google representatives a list of roughly 6,000 links to the flower companies that were built in the last month. After Google’s spam team studied the list, a company spokesman, Jake Hubert, sent this statement:


“None of the links shared by The New York Times had a significant impact on our rankings, due to automated systems we have in place to assess the relevance of links. As always, we investigate spam reports and take corrective action where appropriate.”


In essence, Google said that these companies tried to game its algorithm, but for the most part, their efforts failed. So what we are talking about here is not Internet subterfuge — it is attempted Internet subterfuge.


Google is not saying whether it plans to demote any of the companies, but as of late Friday, it had not. A search of “mothers day flowers” had Proflowers at No. 1, 1800Flowers at No. 2, Teleflora at No. 3 and FTD at No. 4.


ProFlowers did not respond to requests for comment. A spokeswoman for 1800Flowers.com said the company would not discuss the links. An FTD representative said that the vast majority of its links were on Web sites owned by FTD, adding, “If any of our practices appear to have moved outside of Google’s guidelines, we will certainly address them.”


Teleflora released a statement saying that its “corporate policy is to not pay for any links that would violate Google’s guidelines. After closely reviewing the Teleflora links you provided, we believe we are in compliance with Google.”


There are, however, Teleflora links on some ad-crammed Web sites. Several appear on RickeyPearce.com, which until Friday featured a stock photo of a goateed man in a blue shirt — it is an image found all over the Internet — and a bunch of blandly written entries on topics like mortgages, car leasing and insurance, all of which contain links to corporate sponsors. An entry in March titled “Finding the Best Mothers Day Gifts Online” contained three links to Teleflora’s web site.


FTD’s campaign includes a lot of mom-related Web sites, some of which post links in exchange for money. The publisher of one Web site with an FTD link — who asked that neither she nor her site be named because she did not want to anger the company — said she received $30 a month to post a “mothers day flowers” link on her home page.


“I haven’t updated that site in a couple years,” she said. “There’s not a lot of traffic there.”


1800Flowers posted links on MyIndianRecipes.net, NapaValleyInterfaithCouncil.org and Jonathanduffy.net, which has a header that says the site is all about “Florida real estate — helping you find your dream home.”


A company buying links is risking a trip to the Internet’s answer to Siberia. That was demonstrated in February when Google demoted J. C. Penney in search results after concluding that the retailer had bought links for dozens of valuable terms during the holiday season.


Not every company gets caught, though, and because research shows that most shoppers click on the first two or three results, turning up at or near the top of a Google search presents a financial temptation.


The four flower sellers appear to have taken a calculated gamble: if they bought links and were demoted, they would suffer, but not as much as they would if they missed the chance to rank highly before Mother’s Day, when Americans are expected to spend $1.9 billion on flowers, according to the National Retail Federation.


The links put Google in an uncomfortable spot. Were the company to drag any of the country’s largest flower sellers into virtual oblivion right before Mother’s Day, users would be unable to find a retailer that they might well be looking for — and that rival search engines, like Bing, would feature.


It is impossible to double-check Google’s conclusion that few of the links of the florist companies helped in search results. The particulars of Google’s algorithm are shrouded in secrecy for the same reason that a bank does not publicize the route to its vault.


But Searchmetrics, a seller of search analytics software, found that Teleflora’s ranking had risen from No. 7 in Google searches for “mothers day flowers” to No. 4 not long after the company started its first major foray into link buying, in February of this year. Last year at this time, the company had an estimated 20,000 to 25,000 visitors per day, the company also found. This week, it has an estimated 35,000 visitors per day.


“There is a possible correlation between the backlinks and the increased visibility of the site,” said Horst Joepen, the chief executive of Searchmetrics. But without more research, he added, there is no way to be sure.


View the original article here

Trying to Game Google on ‘Mother’s Day Flowers’

Those words have been typed into search engines by countless Americans in the lead-up to Sunday. What few realize is that an online war over this endearing phrase is being waged by the country’s largest flower sellers, and some of them, apparently, are not fighting fair.


Internet marketing experts say Teleflora, FTD, 1800Flowers.com and ProFlowers are trying to elevate their Web sites in search results with a strategy that violates Google’s guidelines.


The flower companies deny it. But all four have links on Web sites that are riddled with paid links, many of which include phrases like “mothers day flowers,” “mothers day arrangements” and “cheap mothers day flowers.” Anyone who clicks on those backlinks, as they are known, gets sent to the floral retailer who paid for them.


The real goal is to elevate the flower sellers’ sites in the eyes of Google. Or rather, Google’s algorithm, which uses links as a proxy for popularity — the more links attached to a Web site, the higher a site rises in Google searches.


“This is a pretty typical link-buying campaign,” says Byrne Hobart of Digital Due Diligence, a Manhattan Internet consulting firm. “These companies are paying for links to pages on their site that relate to seasonal terms, like ‘Mother’s Day Flowers’ or ‘Mother’s Day Gifts.’ It’s a high-risk strategy, but in some cases it pays off well for the link-buyer in the short term.”


Google wants Web sites to earn links because the sites are relevant; paying for links is against its rules. When caught in link-buying schemes, companies are often penalized by Google, which sends the sites plunging in its search results, sometimes for months.


On Wednesday, The New York Times sent Google representatives a list of roughly 6,000 links to the flower companies that were built in the last month. After Google’s spam team studied the list, a company spokesman, Jake Hubert, sent this statement:


“None of the links shared by The New York Times had a significant impact on our rankings, due to automated systems we have in place to assess the relevance of links. As always, we investigate spam reports and take corrective action where appropriate.”


In essence, Google said that these companies tried to game its algorithm, but for the most part, their efforts failed. So what we are talking about here is not Internet subterfuge — it is attempted Internet subterfuge.


Google is not saying whether it plans to demote any of the companies, but as of late Friday, it had not. A search of “mothers day flowers” had Proflowers at No. 1, 1800Flowers at No. 2, Teleflora at No. 3 and FTD at No. 4.


ProFlowers did not respond to requests for comment. A spokeswoman for 1800Flowers.com said the company would not discuss the links. An FTD representative said that the vast majority of its links were on Web sites owned by FTD, adding, “If any of our practices appear to have moved outside of Google’s guidelines, we will certainly address them.”


Teleflora released a statement saying that its “corporate policy is to not pay for any links that would violate Google’s guidelines. After closely reviewing the Teleflora links you provided, we believe we are in compliance with Google.”


There are, however, Teleflora links on some ad-crammed Web sites. Several appear on RickeyPearce.com, which until Friday featured a stock photo of a goateed man in a blue shirt — it is an image found all over the Internet — and a bunch of blandly written entries on topics like mortgages, car leasing and insurance, all of which contain links to corporate sponsors. An entry in March titled “Finding the Best Mothers Day Gifts Online” contained three links to Teleflora’s web site.


FTD’s campaign includes a lot of mom-related Web sites, some of which post links in exchange for money. The publisher of one Web site with an FTD link — who asked that neither she nor her site be named because she did not want to anger the company — said she received $30 a month to post a “mothers day flowers” link on her home page.


“I haven’t updated that site in a couple years,” she said. “There’s not a lot of traffic there.”


1800Flowers posted links on MyIndianRecipes.net, NapaValleyInterfaithCouncil.org and Jonathanduffy.net, which has a header that says the site is all about “Florida real estate — helping you find your dream home.”


A company buying links is risking a trip to the Internet’s answer to Siberia. That was demonstrated in February when Google demoted J. C. Penney in search results after concluding that the retailer had bought links for dozens of valuable terms during the holiday season.


Not every company gets caught, though, and because research shows that most shoppers click on the first two or three results, turning up at or near the top of a Google search presents a financial temptation.


The four flower sellers appear to have taken a calculated gamble: if they bought links and were demoted, they would suffer, but not as much as they would if they missed the chance to rank highly before Mother’s Day, when Americans are expected to spend $1.9 billion on flowers, according to the National Retail Federation.


The links put Google in an uncomfortable spot. Were the company to drag any of the country’s largest flower sellers into virtual oblivion right before Mother’s Day, users would be unable to find a retailer that they might well be looking for — and that rival search engines, like Bing, would feature.


It is impossible to double-check Google’s conclusion that few of the links of the florist companies helped in search results. The particulars of Google’s algorithm are shrouded in secrecy for the same reason that a bank does not publicize the route to its vault.


But Searchmetrics, a seller of search analytics software, found that Teleflora’s ranking had risen from No. 7 in Google searches for “mothers day flowers” to No. 4 not long after the company started its first major foray into link buying, in February of this year. Last year at this time, the company had an estimated 20,000 to 25,000 visitors per day, the company also found. This week, it has an estimated 35,000 visitors per day.


“There is a possible correlation between the backlinks and the increased visibility of the site,” said Horst Joepen, the chief executive of Searchmetrics. But without more research, he added, there is no way to be sure.


View the original article here

2011年4月28日星期四

Cases Without Borders: Without His Mother’s Milk, a Haitian Boy Is Lost

I got up and walked over to the hospital entrance. Because the emergency room had only two beds, and the hospital itself had limited resources, patients were sent through triage at the gate, and only those who could be treated were brought in. The others were turned away to seek care elsewhere.


Arriving at the gate, I could already smell the sharp odor of diarrhea. A young woman was holding a baby wrapped in a stained and tattered blanket. From the interpreter, I learned this was a 5-month-old boy with watery yellow diarrhea, vomiting and a decrease in oral intake during the previous four days.


Opening the blanket and looking at him, I was amazed that he was still alive. His chest looked like a chicken breast picked clean of meat. His mucus membranes were pasty dry, his eyes and fontanel were sunken and his skin hung off his arms and legs as if it were three sizes too large. At 5 months he weighed less than four and a half pounds.


The gastroenteritis, it turned out, was only what had tipped him over. On further questioning we learned that his mother had stopped nursing shortly after he was born because her “milk was bad,” and had been bottle-feeding him with watered-down 7Up soda.


Because he was so dehydrated, his veins had collapsed and the nurses in the emergency room weren’t able to place an intravenous line to give him fluids. It was clear that I’d have to insert a thick needle directly into his shinbone to deliver sterile saline solution with a syringe, an ounce at a time.


Never having done this before (though I had practiced on a raw chicken leg), I was nervous about the procedure. The only needle available was longer than his leg was thick, and I was afraid I would push it through and pin him to the mattress.


He hardly whimpered as the needle entered the tibial cavity with a crunch. We gave him the fluids and admitted him to the pediatric ward, but had no way of measuring his electrolytes. He continued to have severe diarrhea and died several hours after being admitted. While gastroenteritis can be fatal in otherwise healthy infants, his extreme malnutrition had made him more vulnerable, and we were unable to save him.


The Haitian belief in “bad milk” — “lèt gate,” in Creole — is well described by Paul Farmer in his book “Partner to the Poor” (University of California, 2010). It is one of the main reasons for the premature stopping of breast-feeding in Haiti, often with deadly consequences for the infant deprived of safe and dependable nourishment.


That same week, one of the nurses in our group was able to prevent something similar from happening to another infant for whom we were caring. Born a few hours before we arrived, and several weeks before his due date, he, too, weighed less than four and a half pounds.


He was placed in an incubator and given antibiotics, and he seemed to be doing well except for one thing: His mother refused to nurse him, or even to express milk to feed him by bottle. Denise, the nurse who cared for him the week we were there, could not understand why the mother refused so adamantly to feed her son.


She pressed the mother every time she saw her, explaining the advantages of breast milk over formula, until finally the mother explained that a previous child of hers had died in infancy, and that a houngan (voodoo priest) had told her that her milk was no good and that she must never nurse any subsequent babies or else they, too, would suffer a similar fate.


Each day Denise pleaded with her to try to nurse. On the third day, the maternal grandmother came to visit and had a long conversation with Denise, asking whether her daughter’s milk was somehow tainted. Denise assured her it was not.


The next day the mother agreed to try nursing her son. He had difficulty latching on, and she expressed a small amount into a bottle, which he eagerly gulped down.


The following morning she returned, nervous about how he had fared. Once she saw that he was fine, she unbuttoned her blouse and again tried to nurse, this time with better success. Over the next few days she continued to nurse him until she no longer needed to express into a bottle, and looked much more relaxed and in better spirits than she had since he was born.


The difference between breast milk and calorically depleted drinks, or formula prepared from water potentially contaminated with organisms that cause diseases like cholera, can be a matter of life or death. And so encouraging this young mother to give her son the sustenance he needed was a potentially lifesaving intervention, achieved through patience, education and the building of trust.


While it may not sound like much, the sad truth is that in Haiti all of these are hard to come by and remain very much in need.


Dr. Dennis Rosen is a pediatric pulmonologist at Children’s Hospital Boston and an instructor at Harvard Medical School.


 

2011年4月27日星期三

Cases Without Borders: Without His Mother’s Milk, a Haitian Boy Is Lost

I got up and walked over to the hospital entrance. Because the emergency room had only two beds, and the hospital itself had limited resources, patients were sent through triage at the gate, and only those who could be treated were brought in. The others were turned away to seek care elsewhere.


Arriving at the gate, I could already smell the sharp odor of diarrhea. A young woman was holding a baby wrapped in a stained and tattered blanket. From the interpreter, I learned this was a 5-month-old boy with watery yellow diarrhea, vomiting and a decrease in oral intake during the previous four days.


Opening the blanket and looking at him, I was amazed that he was still alive. His chest looked like a chicken breast picked clean of meat. His mucus membranes were pasty dry, his eyes and fontanel were sunken and his skin hung off his arms and legs as if it were three sizes too large. At 5 months he weighed less than four and a half pounds.


The gastroenteritis, it turned out, was only what had tipped him over. On further questioning we learned that his mother had stopped nursing shortly after he was born because her “milk was bad,” and had been bottle-feeding him with watered-down 7Up soda.


Because he was so dehydrated, his veins had collapsed and the nurses in the emergency room weren’t able to place an intravenous line to give him fluids. It was clear that I’d have to insert a thick needle directly into his shinbone to deliver sterile saline solution with a syringe, an ounce at a time.


Never having done this before (though I had practiced on a raw chicken leg), I was nervous about the procedure. The only needle available was longer than his leg was thick, and I was afraid I would push it through and pin him to the mattress.


He hardly whimpered as the needle entered the tibial cavity with a crunch. We gave him the fluids and admitted him to the pediatric ward, but had no way of measuring his electrolytes. He continued to have severe diarrhea and died several hours after being admitted. While gastroenteritis can be fatal in otherwise healthy infants, his extreme malnutrition had made him more vulnerable, and we were unable to save him.


The Haitian belief in “bad milk” — “lèt gate,” in Creole — is well described by Paul Farmer in his book “Partner to the Poor” (University of California, 2010). It is one of the main reasons for the premature stopping of breast-feeding in Haiti, often with deadly consequences for the infant deprived of safe and dependable nourishment.


That same week, one of the nurses in our group was able to prevent something similar from happening to another infant for whom we were caring. Born a few hours before we arrived, and several weeks before his due date, he, too, weighed less than four and a half pounds.


He was placed in an incubator and given antibiotics, and he seemed to be doing well except for one thing: His mother refused to nurse him, or even to express milk to feed him by bottle. Denise, the nurse who cared for him the week we were there, could not understand why the mother refused so adamantly to feed her son.


She pressed the mother every time she saw her, explaining the advantages of breast milk over formula, until finally the mother explained that a previous child of hers had died in infancy, and that a houngan (voodoo priest) had told her that her milk was no good and that she must never nurse any subsequent babies or else they, too, would suffer a similar fate.


Each day Denise pleaded with her to try to nurse. On the third day, the maternal grandmother came to visit and had a long conversation with Denise, asking whether her daughter’s milk was somehow tainted. Denise assured her it was not.


The next day the mother agreed to try nursing her son. He had difficulty latching on, and she expressed a small amount into a bottle, which he eagerly gulped down.


The following morning she returned, nervous about how he had fared. Once she saw that he was fine, she unbuttoned her blouse and again tried to nurse, this time with better success. Over the next few days she continued to nurse him until she no longer needed to express into a bottle, and looked much more relaxed and in better spirits than she had since he was born.


The difference between breast milk and calorically depleted drinks, or formula prepared from water potentially contaminated with organisms that cause diseases like cholera, can be a matter of life or death. And so encouraging this young mother to give her son the sustenance he needed was a potentially lifesaving intervention, achieved through patience, education and the building of trust.


While it may not sound like much, the sad truth is that in Haiti all of these are hard to come by and remain very much in need.


Dr. Dennis Rosen is a pediatric pulmonologist at Children’s Hospital Boston and an instructor at Harvard Medical School.