Sign up for Facebook green data center technology shares

April 8, 2011 at 19:45 pm Eastern to share this page share this page Email Print
580ShareFacebookTwitter. Sign up for Facebook Share green data center technology by Maggie Hills
 Science and technology reporter, BBC News, Silicon Valley

 Sign up for Facebook claims that its data center facilities than its competitors far less power to continue reading the main storyRelated reportsGreenpeace warned that the data centerGoogle's drive for a cleaner futureFacebook has announced that it will share behind new energy efficient data center design secrets of competitors.
Social Networks in Prineville, Oregon plant, said 38% than the use of existing centers of power.
It is hoped that the innovation made by the public to reduce power consumption in the industry.
Despite the progress of Facebook, some environmental groups criticized the company of its green credentials.
Work, entitled "Open computing projects", Facebook will release specifications and construction, mechanical drawing its server.
"It is time to stop the like Fight Club [do not talk about them] in the data center," said Jonathan Heiliger, the company's vice president of technical operations.
His remarks are likely to be because in other Internet companies, such as Google, Twitter and Amazon, which has always been a fan of digging his own interpretation of the design.
Power Consumption
 Data centers use a lot of power to run their computer equipment, and keep it cool.
Environmental group Greenpeace estimates that its share of global energy use will reach the year 2020 two trillion kilowatts / hour.
So far, Facebook has been paid to other companies lease their servers and storage space.

 Mark Zuckerberg, said the new data center, easy to add new services to the plant is its first Prineville custom facilities, costing one hundred eighty-eight m (£ one hundred and seventeen meters). Many have made the environmental specifications.
One innovation, extensive use of outside air of the center, rather than air conditioning, cooling the server line.
The machines themselves are designed to maximize the new cooling system.
"The best way to reduce carbon and improve the environment is to reduce energy consumption, which is what we are doing, said:" Mr. Heiliger.
Facebook has already stripped out the unnecessary parts, paint, signs and labels - energy, it claims, more than 6 pounds of material per server.
However, Greenpeace said that the company can further demonstrate its commitment to sustainability.
"If Facebook wants to be a truly green company, it needs to reduce gas emissions, said:" Casey Harrell, climate activists.
"To do this is through separation of clean, renewable energy to support its business, rather than dirty coal and dangerous nuclear power comes from the growth of their emissions footprint."
Greenpeace launched a campaign last year, Facebook called on suppliers to stop using coal to power and energy business.
Facebook user more than 101,000 so far click on the "if" the activities of Greenpeace called the "Mask: coal unfriend" button.
Custom cool
 Continue reading the main story"Start PriceIt is time to stop the data center like Fight Club. "End quoteJonathan Heiliger
 Vice president. Technical operations, Facebook
 In addition to saving power of money, the company said, to run their own data center will help it push through future changes on the site.
"We found a lot of things have been delayed for many manufacturers is not what we need, so we customize to better meet the community's application," said, Facebook founder Mark Zuckerberg.
Jonathan Heiliger explained further: "With this control of our infrastructure gives us tons of flexibility, particularly when a new feature in turn.
"Live comments or friends of friends looking for this calculation requires a lot of facts, we can do this, all these innovations, so that our engineers the flexibility to control the development of these products will likely not exist."
Money and power
 Sign up for Facebook claims, share its innovative design, a wider range of network economy will benefit, especially small start-ups.

 

Zynga's social gaming company, said it looked forward to the possible use of some design, and computer maker Dell said it definitely will.
"This is efficient in helping the industry drive end to end a very important step," Forrest Norrod, vice president of Dell's server told BBC News.
"This project is also very instrumental in promoting the understanding of this technology is very important, and the opportunity to put forward around the data, the efficiency of turbocharged innovation center."

 Prineville is Facebook's first custom-built data center. Until now it has leased server capacity Dell announced that it plans to spend $ 1,000,000,000 (about 600 m) to build 10 data centers around the world.
PC manufacturers in the calculation of open projects with HP, AMD and Intel partner.
Rackspace company, which manages a small company's server, I believe that cost savings can not be ignored.
"This is a huge leap forward that will save millions of millions of dollars," said Graham Weston of Rackspace chairman.

 

"A good data center about the size of the annual cost of about 10mA of power, the new design should be reduced about 40% or 400 million dollars in costs."
Sign up for Facebook, claiming that if a quarter of U.S. data centers used by the open-computing projects, which can save electricity more than 16 million households by the energy released specifications.
Blue, not green
 Although Facebook is the new hope and significant savings in data centers, the company has not been stingy completely.
One area the group is willing to spend money on clothes, the lighting on the server.
Engineer Michael Amir said he would like to use blue LED, but was told they cost 7 cents, each of which LED 2 cents, green.
He chose the blue anyway.
"I think it would be very cool if the blue flashing the data center. It is a fairly large environment, I would like to add a little character, a little bit of style it," Mr. Michael said.