After intensive, eight-month investigation, the regulator decided to complete the acquisition of Google ITA Software, which will allow Google to the flight search tool. However, they need to continue to authorize Google to other companies in the software; development of ITA products, and provide their competitors, as well as erect a firewall, it can not see the competitor's sensitive information. Regulators also said Google had to develop a formal process to act on complaints of unfair it is, and submitted to government regulators to meet these conditions, it is a period of 5 years.
Some legal experts said this could allow regulators to collect information on the case in the wider use of anti-monopoly. In some ways, reminiscent of the early anti-trust case investigation, the Government of Microsoft, was also submitted to the Government to continue monitoring. This eventually led to a thorough antitrust case, many analysts believe that the decline in Microsoft's technology industry.
"This is a beginning, not the end of a serious anti-trust review of Google, said:" Miller Samuel River, one at Sidley Austin in San Francisco, who was the first lawsuit the Justice Department special counsel to the law firm partnership people against Microsoft.
This is the first time the company agreed to acquire the relevant government oversight of the consent decree, franchise, will live in continued consideration.
Google, regulators and counterparties called good decision.
"We believe that by combining with Google technology ITA expertise, we can develop exciting new flight search tool," Jeff Huber, Google's business and the local senior vice president, said in the company blog article.
Joseph F Whelan, Department of Justice Antitrust Division, Deputy Assistant Attorney General, said in a statement, the resolution of the case "to ensure that the comparison and ticket booking site will be able to compete effectively and provide benefits to consumers."
And FairSearch, oppose the deal to form a group of companies - including Microsoft, Kayak and Expedia - the so-called the resolution "a clear win-win" in a statement. "With the strong local, ongoing monitoring and enforcement tools, the department has to ensure that consumers will continue to benefit from vibrant competition and innovation in the travel search," it said.
Still, the deal did not address concerns about the opposition one of the largest group - Google will favor those other sites, when people for their flight search results. A judicial official said the department heard about the Google search results bias complaints, but the decision other than to determine the scope of the problem.
Professor Herbert Hovenkamp, Antitrust experts who taught at the University of Iowa Law School, said all parties to come out very well. "This is a victory for both sides, because the parties have been to promote the merger and the Justice Department by the public to say, 'We have protected the possibility of anti-competitive behavior from you.'" But, warned Professor Hovenkamp mostly focus on one-time settlement of cases.
"I certainly would not read this that this is a signal that Google will be more positive about the future behavior of government agencies from the future," he said.
However, reconciliation is an important turning point, Google points.
"Google is a harbinger of a number of victory, in fact, supervision is just beginning, said:" Patrick Lynch III, the former Rhode Island attorney general, the arrangements with the reporter called FairSearch. "It will not be just the Ministry of Justice. It will come from all directions."
Is the ITA is Google's latest acquisition of anti-monopoly war, because it faces a growing number of regulatory bodies from around the world review. Last month, it agreed with 20 privacy audit by the Federal Trade Commission in the years in the buzz, the introduction of social networking tools to solve the privacy practices deceptive. Also last month, in New York federal judge dismissed that will allow it to create a digital library solution that would give too much control to Google's search engine.
Google also still fighting for other anti-monopoly campaign. Texas Attorney General is investigating whether Google has the results of their own products tilted in favor of the search advertising customers, or with the European Union is investigating Google's search rule in. Google antitrust complaints against Microsoft last month made the European Union.
Google's biggest anti-monopoly losses in 2008, when the U.S. Justice Department prepared to sue to block the search advertising partnership, involving Google and Yahoo, Google led away from the deal.
But Google has been in the victory of the anti-monopoly issues, as well as its share. Last year, the U.S. Federal Trade Commission approved Google's mobile advertising company seven hundred fifty million U.S. dollars acquisition of AdMob, after Apple's ease antitrust concerns by acquiring a similar start. In 2007, the Federal Trade Commission approved Google's ad company's 3.1 billion U.S. dollars display DoubleClick acquisition, Google executives are called after the defense of Congress transaction.
Google announced its intention to buy Italy in July. Many airlines and online travel agent's license of the software, including the company Orbitz, American Airlines, United Airlines and Microsoft brigades.
Google said it would not sell tickets itself, but will develop a flight search engine, similar to ice travel, shopping, transmitted by the airline's website or online travel.
Google also hopes to develop a more advanced search flights. For example, a traveler can tell Google to find a place that is snow, less than 5 hours away from less than 300 dollars, and Google will present a different route. Approved the acquisition of the ITA, will now proceed to judicial review, is expected to be maintained.
"This is an invasive solution, in particular the extent it needs Google to help its competitors," said Keys Road, Hilton, an antitrust expert at Boston University School of Law. "However, Google can not be surprised that the Justice Department's position, in this case. Google know that this is the kind of future consideration of it."
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