Intel, on the Outside, Takes Aim at Smartphones

With the "Intel Inside" label affixed to your computer, the computer 90 in the 20th century can not avoid the buyer know that the chip is manufacturing their machines work. Intel raised one of the most well-known brand, consolidating its position in the PC industry's movement.
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 Gustau Nacarino / ReutersAccording to its president, Paul Jacobs, Qualcomm is also way up, and mobile devices.As long as long-dominant computer, Intel-based. But it is now a new world, the tiny hand-held computer, often referred to as smart phones, personal computer sales exceeded.
Usually, there is no Intel inside.
On the contrary, as the processor in the smart phone and tablet easier these days to admit the company, few consumers will be Qualcomm, Nvidia Corporation and Marvell. These companies seek access to personal computer market in the dominant position in much the same way also with an Intel chip: the internal consumers by making calls matter.
"This is an arms race as early as the PC industry," said Jones, Chris, and Canalys vice president, and chief analyst at market research firm. The chip companies are racing to improve the speed and performance of their processors, so that they can boast of applications with the fastest processor on the market. As more and more smart phones and tablet computers to the task of full-size, they have an additional obsession: to make chips more energy efficient, will extend the battery life of mobile devices.
So far, the fascination with speed and energy efficiency has paid off for everyone, but Intel. PC chip giant has significantly later than the mobile market, with plans to abolish, it ships more than a year to run mobile phone LG Electronics demonstrated its Atom processor, the smartphone version.
Intel's problems, analysts said, the chip power consumption has been reduced to a reasonable level of mobile phone. However, Otellini, Intel's chief executive, vowed recently, Intel's smart phone market before the end of this year. With these phones, Intel hopes to rebuild the credibility of the rights in part of the business customers thought never will.
At the same time, the company recently lost its mobile champion Viswanathan Anand, who is 24 years Intel has led the firm's development of mobile processors, including a big success, making the Centrino products, Wi - Fi, a household name .
While industry analysts on whether Mr Anand has resigned or has been postponed their differences, they all agree on one thing: The company has a market share of mobile to catch up to do. "Obviously, Intel's mobile business will not have their wish, said:" Linley Gwennap, an industry analyst, Linley Group in Mountain View, California head "But this is not exactly signs of change strategy, only to lead . "
Intel officials quickly assured the Committee that the company remained committed to smart phones, despite the sudden departure of Mr. Anand, the industry.
Participants said they would be ready for Intel when it arrives. "I always thought they would be there," said Michael Rayfield, Nvidia's mobile group managing director. "I can do is stay ahead of rapid innovation."
Intel's rivals also want the recent decision of Nokia, the largest mobile phone maker, telephone 7 with Windows, not Symbian operating system, will help them avoid the Intel, because Microsoft plans to present mobile-optimized ARM-based. "Nokia is one of our nonopportunity once said," Jen-Hsun Huang, NVIDIA's Chief Executive. "Our market opportunity is even greater 33 percent."
Qualcomm has the same idea. Any expansion of the "Microsoft ecosystem of mobile phones, said:" Shidifenmi Mollenkopf, executive vice president of Qualcomm in San Diego, group president, is a "high-pass positive thing."
In contrast to the PC market, where Intel and AMD slugged and 90's to 80's out of the listed chips for supply will be long. Qualcomm, Texas Instruments, Samsung's market-leading 87 percent share and merge - with the greatest share belongs to Qualcomm. Nvidia Corporation, Broadcom Corporation, Samsung Electronics, Marvell, and others compete for the remaining, according to market research firm Strategy Analytics.
While most personal computers already running Windows and Intel chips, Microsoft's operating system, smart phone business more and more mix and match when it comes to chips and operating systems. Qualcomm's Snapdragon chipset, for example, the power of the Nexus One Google phone, which runs Google's Andr oid operating system. LG's Prime 7 has a Qualcomm chip, but running Microsoft's Windows Phone 7.
Similarly, the focus of Samsung Qualcomm chips and Windows, and Dell's stripes, tablets, using Qualcomm chips and run the robot. Motorola Droid choice for smart phones and smart phones Tegra the Atrix 2, but both Texas Instruments chip to run Android.
Chips used in Apple iPhone 4, known as A4 paper, which was designed by Apple and Samsung production. The phone's operating system, and in the IPAD, is Apple itself.
But given how fast growing mobile market, market conditions may change at any time. "In the next year or so, but it will be many in the industry innovation, Mr:" Mollenkopf. "It is not clear who will be the winner."
Stakes are enormous. In 2010, smart phone shipments increased 74 percent over the same period, according to market research firm IDC. In contrast, PC market grew by only fourteen percent. This means that a lot of chips. IDC predicted that handset manufacturers will be 3.3 billion in 2011 sales of equipment. Strong sales of smart phones led the communications chip sector income is 800 billion in 2010.
Qualcomm's advantage may lie in its ability to integrate graphics capabilities with the communications and application processor, and in its long history in the communications chip market. "In the long run, the industry is conducive to those who have a significant amount," Mr. Mollenkopf said.
Nvidia's graphics chip maker, to enter January, ARM-based smartphone market, and many mobile phone manufacturers have made the commitment. Motorola chose Atrix smart phones, when it is a laptop and notebook computer processors supply stops Nvidia's Tegra 2. Motorola has also chosen its Xoom tablet Tegra 2. Samsung is the use of their Nvidia Galaxy phone chips.
Nvidia company has said that the company's experience and the graphics chip market in the world, making mobile computing into a flat move.
"For these devices into a computer is a change in a golden opportunity for us," Mr. Rayfield said. "They want to move to a place Nvidia has room to grow."