Food companies try to reach children online with Web sites, virtual worlds and video games that may not, at first, appear to be advertising. Children who may think they are simply playing video games are in fact engaging with sophisticated commercials, a practice that is beginning to attract scrutiny from regulators. Matt Richtel has just written an article about the issues raised by these advertisements .
Where do you think food companies should draw the line when communicating with children online? Should there be more regulation in this area?
Post your thoughts in the comments below. If you have questions for Mr. Richtel, leave them here as well. He will respond to readers in a Bits post on Thursday.
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